Urban Grace

Urban Grace Beauty & Aesthetics is a small-town salon that needed a brand refresh to reflect its chic and modern aesthetic.

The owner, Charlese, had a clear vision and provided a mood board that showcased her desired direction. We collaborated closely with Charlese to create a brand identity that captured her unique style. The resulting design features a clean, high-end look that is both memorable and inviting. The new logo, inspired by Charlese’s vision, is a sleek and sophisticated representation of the salon’s brand. To enhance customer convenience, we developed a user-friendly website that allows clients to easily book appointments online. This digital platform not only streamlines the booking process but also reinforces the salon’s commitment to providing a modern and efficient experience.